Earlier this year, the NFL allowed teams to sell sponsorship patches on their practice jerseys. The patches can't be larger than 3 1/2 by 4 1/2 inches and certainly have a limited audience since preseason games aren't counted as practice. teams are prohibited from selling patches to alcohol brands, including the beer and distilled spirits category. Earlier this week, the WNBA's Phoenix Mercury signed a deal that will put the LifeLock logo on their jerseys throughout the regular season. The LifeLock logo is larger than the team logo.